About us

Discover the story and values behind SARA, a brand built on 22 years of expertise, conscious care, and a passion for people, the planet, and healthy hair.

About us

Discover the story and values behind SARA, a brand built on 22 years of expertise, conscious care, and a passion for people, the planet, and healthy hair.

About us

Discover the story and values behind SARA, a brand built on 22 years of expertise, conscious care, and a passion for people, the planet, and healthy hair.

SARA is a purpose-led haircare brand rooted in care for people, for the planet, and for every strand. From silky smooth sprays to nourishing masks, our collection is designed to simplify your routine while delivering salon-level results with mindful, minimal ingredients.

Our Vision

At SARA, we believe that healthy hair starts with conscious care. Our vision is to inspire confidence through clean, effective formulas that protect, nourish, and elevate. We’re here to simplify your haircare routine without compromising on results, values, or design.

At SARA, we believe that healthy hair starts with conscious care. Our vision is to inspire confidence through clean, effective formulas that protect, nourish, and elevate. We’re here to simplify your haircare routine without compromising on results, values, or design.

At SARA, we believe that healthy hair starts with conscious care. Our vision is to inspire confidence through clean, effective formulas that protect, nourish, and elevate. We’re here to simplify your haircare routine without compromising on results, values, or design.

Our Mission

We exist to make haircare uncomplicated, conscious, and effective. Every SARA product is designed to protect your hair’s health while respecting people and the planet. Our mission is to champion mindful beauty rooted in clean ingredients, minimal routines, and everyday rituals that feel as good as they perform.

We exist to make haircare uncomplicated, conscious, and effective. Every SARA product is designed to protect your hair’s health while respecting people and the planet. Our mission is to champion mindful beauty rooted in clean ingredients, minimal routines, and everyday rituals that feel as good as they perform.

We exist to make haircare uncomplicated, conscious, and effective. Every SARA product is designed to protect your hair’s health while respecting people and the planet. Our mission is to champion mindful beauty rooted in clean ingredients, minimal routines, and everyday rituals that feel as good as they perform.

SARA. by the Numbers

A look at the reach and impact of SARA—measured by simplicity, care, and consistency.

SARA. by the Numbers

A look at the reach and impact of SARA—measured by simplicity, care, and consistency.

SARA. by the Numbers

A look at the reach and impact of SARA—measured by simplicity, care, and consistency.

0K+

Bottles Sold

Trusted by conscious customers across the UK and Europe — every drop designed to protect, restore, and shine.

0+

Countries reached

From London to Lisbon, SARA’s mission of mindful haircare is growing one sustainable ritual at a time.

0%

Repeat Customers

People come back not just for results but for how our formulas make them feel: light, clean, and confident.

0%

Overproduction

No stockpiles, no waste. We only make what’s needed. No more. No less.

0K+

Bottles Sold

Trusted by conscious customers across the UK and Europe — every drop designed to protect, restore, and shine.

0+

Countries reached

From London to Lisbon, SARA’s mission of mindful haircare is growing one sustainable ritual at a time.

0%

Repeat Customers

People come back not just for results but for how our formulas make them feel: light, clean, and confident.

0%

Overproduction

No stockpiles, no waste. We only make what’s needed. No more. No less.

0K+

Bottles Sold

Trusted by conscious customers across the UK and Europe — every drop designed to protect, restore, and shine.

0+

Countries reached

From London to Lisbon, SARA’s mission of mindful haircare is growing one sustainable ritual at a time.

0%

Repeat Customers

People come back not just for results but for how our formulas make them feel: light, clean, and confident.

0%

Overproduction

No stockpiles, no waste. We only make what’s needed. No more. No less.

What You’ll Find at SARA.

From daily sprays to deep treatments, every product is infused with purposeful ingredients and mindful design — created to nourish, protect, and restore confidence in every strand.

What You’ll Find at SARA.

From daily sprays to deep treatments, every product is infused with purposeful ingredients and mindful design — created to nourish, protect, and restore confidence in every strand.

What You’ll Find at SARA.

From daily sprays to deep treatments, every product is infused with purposeful ingredients and mindful design — created to nourish, protect, and restore confidence in every strand.

Chosen by thousands who want healthier, more vibrant hair

  • "my hair had never felt so soft and shiny. I have very thick, coarse hair and the mask helps my hair to be more manageable. Amazing"

    Amanda

  • I’ve been using the Sara products for around two weeks now and I can already feel that my hair is transformed. I’m officially a convert now xx"

    Suzanne S

  • "I’ve tried lots of different hair products over the years but I think I’ve finally found ‘THE ONE’ it’s affordable and delivery is quick and efficient. Very happy. "

    Julie

  • "I can’t stop touching my hair since using the Sara product range. My colour is shinier and looks very very healthy. Lots of different products can way my hair down but these products don’t. Thanks very much ! "

    Nancy

  • "The products were very well priced and the quality is great. The packaging also looks really good in my bathroom. One happy customer here"

    Anita

Chosen by thousands who want healthier, more vibrant hair

  • "my hair had never felt so soft and shiny. I have very thick, coarse hair and the mask helps my hair to be more manageable. Amazing"

    Amanda

  • I’ve been using the Sara products for around two weeks now and I can already feel that my hair is transformed. I’m officially a convert now xx"

    Suzanne S

  • "I’ve tried lots of different hair products over the years but I think I’ve finally found ‘THE ONE’ it’s affordable and delivery is quick and efficient. Very happy. "

    Julie

  • "I can’t stop touching my hair since using the Sara product range. My colour is shinier and looks very very healthy. Lots of different products can way my hair down but these products don’t. Thanks very much ! "

    Nancy

  • "The products were very well priced and the quality is great. The packaging also looks really good in my bathroom. One happy customer here"

    Anita

Chosen by thousands who want healthier, more vibrant hair

  • "my hair had never felt so soft and shiny. I have very thick, coarse hair and the mask helps my hair to be more manageable. Amazing"

    Amanda

  • I’ve been using the Sara products for around two weeks now and I can already feel that my hair is transformed. I’m officially a convert now xx"

    Suzanne S

  • "I’ve tried lots of different hair products over the years but I think I’ve finally found ‘THE ONE’ it’s affordable and delivery is quick and efficient. Very happy. "

    Julie

  • "I can’t stop touching my hair since using the Sara product range. My colour is shinier and looks very very healthy. Lots of different products can way my hair down but these products don’t. Thanks very much ! "

    Nancy

  • "The products were very well priced and the quality is great. The packaging also looks really good in my bathroom. One happy customer here"

    Anita

  • Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more

    Free standard delivery when spending £35 or more